STRAIGHT OUTTA DENVER, COLORADO
Born and bred in the Rockies, Denver Colorado, Mike “Cube” Sherrill has been ripping on skateboards and snowboards since day one. He was fingerboarding before Tech Deck even existed—true OG status. Now, he runs TH!S Art, Print & Design and TH!S FB, working non-stop while navigating the reality of being “old and washed.” Fingerboarding keeps his trick addiction alive, and he remains hyped on the community it has built around him.
HOW HE GOT INTO FINGERBOARDING
About nine years ago Cube picked up his first legit fingerboard a Berlinwood, BRT’s, and Flatface wheels. A friend showed him a video, knowing he always had a Tech Deck on him, and that was it. He ordered one instantly and got hooked like everyone else who touches quality gear. His first was a Northwoods Event, right in Colorado, which opened his eyes to the larger scene beyond solo basement sessions. In 2019, he threw his own event at his print shop, an ideal space with ramps, murals, and an electric atmosphere. It was a major success, and with help from Northwoods, he got into event coordination. Now, TH!S FB Throwdown is entering its seventh year, one of the biggest comps in the middle of the U.S. In 2020, he took things to another level by launching the
@this_fb page, acquiring parks, selling products, and ultimately building one of the largest brick-and-mortar FB stores in the world.
BUILDING TH!S FB
TH!S Art, Print & Design was established in 2012, but the @this_fb page was created to amplify events and the fingerboarding culture. What started as a side hustle quickly turned into a thriving business, with products flying off the shelves. Colorado already had a strong FB scene, but having a dedicated shop propelled it to new heights.
Collaborating with local builders, Cubel expanded the park collection, making TH!S FB a premier spot for riders. Though he never intended to open a full-fledged fingerboard store, it has become one of the most notable spots to shred in the U.S. Meeting fellow enthusiasts from around the world and witnessing the community grow has been a highlight of the journey.
EVOLVING THE BRAND
TH!S FB has come a long way. Having a physical space where riders can push each other, discuss gear, and compete in intense SKATE battles has been game-changing. New products get tested, tricks evolve, and fresh ideas are always in motion. Whether it’s contests, events, or casual sessions, TH!S is all about progression. Over the years, the brand has developed its own gear, including TH!S FB DICE, a custom deck mold, and limited-edition graphics printed in-house. Exclusive collabs and in-store-only releases keep the scene energized. Thanks to support from numerous brands, the shop has become a central hub for fingerboarding.
For years, TH!S operated strictly in-store, but due to growing demand, select products are now available online. Occasionally, exclusive online drops shake things up, keeping fans on their toes. With inventory rotating quickly, checking the website frequently is a must.
MEMORABLE MOMENTS
Wildest Fingerboarding Experience: Traveling to USAFBL Las Vegas with the TH!S squad was an unforgettable experience. Rolling deep with friends to a major FB competition in another state was pure chaos and pure fire.
Craziest Team Story: With so many incredible team moments, it’s tough to pick just one. However, a legendary pool party post-USAFBL in Vegas stands out. To hear the full story, check out the USAFBP Podcast.
WHAT’S NEXT?
TH!S is always brewing new projects, products, and events. The next big thing is always around the corner—stay tuned to see what’s coming next!
FOLLOW THE HYPE @this_fb | @thisdenver – TH!S Art, Print & Design and @cube_co.fb – Cube’s Personal